Fuck the hustle.
It gets to be easy.
Rich in money, time, joy, boundaries, freedom, and love. Not because you worked harder. Because you finally stopped overcomplicating it.
You've been building a real business while slowly making yourself smaller inside it. The captions get rewritten until they're safe. The offer gets underpriced. The content sits in drafts. You're not stuck because you lack strategy. You're stuck because you've been shrinking the person running the business. This is what 3 days at SHE-EO Unhinged Live changes.
Doors Open In
October 7, 2026 · The Shade Hotel · Redondo Beach, CA
Rich in money, time, joy, boundaries, freedom, and love. Not because you worked harder. Because you finally stopped overcomplicating it.
This isn't a conference
SHE-EO Unhinged Live is a 3-day in-person event for female founders who are between starting and scaling, who know they're capable of 6-figures, and who suspect the reason they haven't cracked it yet has less to do with their funnel and more to do with how they've been showing up.
This is not a conference where you sit in a chair and take notes. This is the room where you stop performing a safe version of yourself and start moving like the founder you already decided to be.
Mind, body, soul, and business are treated as one thing here. Because they are.
I need to be in this room →The SHE-EO Lifestyle
The Stripe notifications are coming. But that's not why you're here. You're here because you're tired of a business that costs you your health, your time, your joy, your relationships. You want to build something that gives you all of it back.
This is what we call the SHE-EO lifestyle. And it doesn't come from working more. It comes from building smarter, simpler, and in full alignment with who you actually are.
What you actually leave with
You leave with your nervous system reset and your standards raised. The feeling when you walk out: I am not too much. I was just in the wrong room.
You've been in a room where the proof of concept walked in and sat next to you. You saw your version of success not as a future possibility but as a current reality for women who look like you and started where you started.
Clarity, Visibility, Sales, and Momentum. Not another course to implement later. Built in the room, with you, over 3 days.
Not business card exchanges. Actual women building at your level who you're still texting 6 months from now. Plus professional photos and video that look like who you are right now, not who you were two years ago.
This event is for you if...
And that's been part of the problem. The standard around you hasn't been high enough to pull you forward. You need a room where it is.
You've bought the courses, built the funnels, posted the content. You know the gap isn't information.
You undercharge and then resent it. You have content sitting in your drafts right now that you haven't posted because some part of you is waiting until it feels right.
Not because of a tactic. Because you couldn't overthink your message in real time. You need that room again.
You're not looking for someone to tell you to work harder. You're looking for a room where the standard is higher than where you are and the women in it are already doing the thing you're trying to do.
Done waiting to feel ready.
The Framework
The exact framework Shelby uses with every client to break the hustle cycle and build a business that scales without the burnout. You're getting all three phases live, in this room, applied directly to your business.
We rip out the complexity and build Simple Business Systems designed around YOUR energy and your life. Stop doing more. Start doing what actually moves the needle, on repeat, without burning out.
Use your Unique Energetic Strategy to get clear on your offers, your messaging, and how you're meant to show up. Stop selling the way you were taught. Start selling the way that feels like you, and watch everything change.
This is the identity work that makes the strategy stick. Anchor the SHE-EO Lifestyle through your 6 Soul Codes so that consistency, freedom, and embodied leadership aren't goals anymore. They're just who you are.
On Stage · October 8
6 & 7-figure female entrepreneurs. Women who rewrote the rules and built empires on their own terms. Follow @theshelbystclair for reveals.
Announcing Soon
Announcing Soon
Announcing Soon
The lineup is going to blow your mind. Grab your seat before they're announced.
The Three-Day Experience
Every ticket gets you into the room. Your tier determines how deep you go into the work and how much you leave with.
Good food, good drinks, the millennial jams, and women hitting the dance floor with you. The transformation starts here, in embodiment, in movement, in the kind of connection that happens when you stop performing and just show up.
Teaching from the stage. Speakers who have done the thing. A panel conversation. Movement, breathwork, and business expansion woven together, because your nervous system and your revenue aren't separate problems. The Ascension Method™ is trained live from the stage. The vendor village opens so you can shop local businesses and meet the women behind them. This is where you stop seeing the women around you as competition and start seeing them as your people.
An in-person mastermind day with Shelby. We build your Simple Business System together, in real time. You leave with your business model clear, your systems built, and six months of professional photo and video content ready to post. No homework. No "go implement this later." You leave with it built.
Your Host
Multi-6-figure entrepreneur. Creator of The Ascension Method™. The OG SHE-EO.
Shelby runs her business in 12 hours a week, homeschools two kids, and wakes up to Stripe notifications most mornings. Not because she found some secret formula. Because she stopped overcomplicating it, built Simple Business Systems around her actual life, and started leading from soul instead of fear.
Since 2012 she has helped hundreds of female founders break the hustle cycle and build personal brands that scale to six and multiple six figures without burnout, without the constant grind, and without shrinking themselves to fit someone else's blueprint.
SHE-EO Unhinged Live is where she brings all of it: the systems, the strategy, the soul work, and The Ascension Method™ live in a room with women who are ready to finally build it the simple way.
Real women. Real rooms. Real results.
Not because they found a missing tactic. Because they finally stopped building a business around a version of themselves they'd already outgrown. Real collaborations have started in this room. Real friendships. Real accountability that outlasts the weekend.
"I walked in exhausted from trying to figure it out alone. I left knowing exactly who I was as a SHE-EO and what I was building. I haven't second-guessed myself since that weekend."
"I've been to a LOT of business events. None of them felt like this. Every woman in that room genuinely wanted the others to win. I left with collaborators, clarity, and a completely different relationship with what I'm building."
"Shelby doesn't just teach strategy. She shifts something in your actual body. I came in spinning my wheels. I left with a 90-day plan, women I actually trust, and more clarity than I've had in years. 10/10 will be back."
The Location
Redondo Beach, California
We are not doing a conference center. We're doing a boutique hotel in Redondo Beach, steps from the water, overlooking the marina, dripping in the kind of luxury that matches the energy of this event.
The Shade is the backdrop for a weekend that's as beautiful as the transformation inside it. Ocean air. California sun. Pink energy. A room full of women who are completely, delusionally all in.
Choose Your Experience
Three ways in. Every single one gets you into the room where simple becomes your strategy and the hustle cycle ends for good. Your tier determines how deep we go.
General Admission
VIP
VIP Platinum
Tickets are non-refundable · Questions? [email protected]
Partners & Sponsors
SHE-EO Unhinged Live puts your brand directly in front of ambitious, investing female entrepreneurs, women who are already spending on their businesses, their growth, and their lives. This is not a general audience. This is your exact customer, in the most receptive state she'll ever be in.
We have three ways to get you in the room: as a vendor, an experience partner, or a full brand sponsor. Every package is built to give you real visibility, real access, and real results.
Presenting Sponsor
Curated Partner
Marketplace
Not sure which tier is right for your brand? We'll figure it out together. Email [email protected] with the subject line "Let's Partner" and tell us a little about what you do. All sponsorship and vendor spots are limited and approved by Shelby's team to ensure alignment with the SHE-EO community.
You've got questions
Where exactly is this?
The Shade Hotel in Redondo Beach, CA, a boutique hotel right on King Harbor Marina, about 20 minutes from LAX. It's gorgeous. Hotel room block details go out to ticket holders so you can stay right on site.
Do I need to be a current client of Shelby's to come?
Not at all. If you're a female founder who's ready to build on her own terms, this room is for you. It's also the best way to experience Shelby's world in person if you've been watching from the sidelines.
What actually happens at the VIP Welcome Party?
The night before the main event, an intimate curated evening at The Shade for VIP and Platinum ticket holders. Think good conversation, electric energy, and arriving on Day One already feeling like family. No stuffy networking here.
What is the Platinum Day on Oct 9?
A small-group mastermind session with Shelby where you map out your personalized 6-month business roadmap — specific, aligned, and action-ready. You also do a professional content shoot so you leave with both a plan AND the content to execute it starting day one. This tier is intentionally small.
What's different about this vs other business events?
Everything. This isn't a passive keynote-watching experience. It's full-body, full-soul, full-strategy immersion. Breathwork. Identity work. Real business strategy. Women who want each other to genuinely win. No mean girl energy. No fluff. Just real transformation.
Is there a virtual or replay option?
No. There's no virtual option, no replay, no hybrid ticket. The room is the product, the women in it are the proof, and the experience only works because you're physically there, unable to hide behind a screen.
Can I bring a friend or business partner?
Yes, and honestly? You should. Every person needs their own ticket. Bringing someone in your corner makes the whole experience even more powerful.
Are tickets refundable?
Tickets are non-refundable. If something unexpected comes up, email [email protected] and we'll work with you to find a solution.
October 7–9, 2026 · Redondo Beach, CA
You don't need another course. You need a room where the standard is higher than where you are. You can keep waiting until you feel ready, or you can show up unhinged, take your seat, and let the room do what no amount of solo strategy sessions ever will.
Tickets are non-refundable · The Shade Hotel · Redondo Beach, CA · Oct 7–9, 2026