BE SEEN. GET PAID. BECOME THE SHE-EO
The 12 Month Exclusive, All Access, Business & Life Transformational Mastermind to Help You Scale to 6-Figures, Break the Patterns That Have Kept You Small, and Wake Up Every Morning as the Fully Claimed, Delusional AF, Unhinged SHE-EO You Were Always Meant to Be
You already know you're meant for so much more...
Hey SHE-EO!
Yeah, you. The one who knows she's built for more but keeps waiting for the moment she finally feels ready.
The traditional mastermind wasn't built for you.
It was built for the woman who wants to copy a strategy, follow someone elses blueprint, and fit herself into a formula. It hands you a system that worked for somebody else and calls it a solution.
But you're not building somebody else's business.
You're building yours. One that works because it was created BY you, FOR you, FROM you. Energetically aligned, soul led, uniquely and unapologetically YOURS. Not a copy. Not a template. Not a watered-down version of what success is supposed to look like.
The real thing.
And if you're here, reading this, feeling that pull in your chest that says this is it. That's not hope.
That's the fire. The one that's been in you this whole time. The one that's been waiting for a room worthy of it.
Well...you just found it.
The 5% Club isn't a program you consume. It's an experience that consumes you.
In the best way. The way that cracks you open, strips away everything you were performing, and leaves you standing in the fullest, most unhinged, most unapologetic expression of yourself all while getting rich AF.
We don't do generic business advice here. We don't do one-size-fits-all. We don't hand you someone else's strategy and call it a solution.
Oh and, f*ck the hustle. We never do that here either.
What we do is build YOUR business. In YOUR energy. The one that works because it was created from the deepest, truest, most aligned version of who you actually are.
Your Unique Energetic Strategy. Your soul codes. Your way.
And we do it together.
Because when one woman wins in this room, we all win. That's not a saying. That's the culture. The 5% Club is the first room you'll walk into where nobody dims their light because yours is shining. Where your breakthrough is everyone's celebration. Where the woman next to you isn't your biggest competition but your loudest cheerleader.
We see your business as one part of your whole life. Not the whole life.
So yes, you're going to scale to 6-figure years. And you're also building the slow mornings where you pour into yourself before you even look at your phone and Stripe notifications have come through while you slept. The vacation with the laptop closed and the piña colada in hand while your systems run everything for you. The life that's fully lived. Not wished for. Not planned for someday. Now.
That's what the SHE-EO actually looks like.
So if you're ready to get uncensored, unfiltered, and delusionally you...
Welcome home.
Straight from my clients:
Inside the Exclusive, All Access, Business & Life Transformational Mastermind, you're led by me
Shelby St. Clair
Multi-6-figure business coach, energetic strategist, leader of the SHE-EO movement, and creator of The Ascension Method.
I didn't build this from a highlight reel.
I built it from the moment I had two kids looking up at me, multi-6-figures
coming in, and absolutely nothing left inside of me to give.
Running three businesses I had built for everyone else's gain at the expense
of my own soul. My husband didn't recognize me. I didn't recognize me.
So I walked away. From two businesses. From the ego screaming what wil
people think. From the version of me that had forgotten she had a choice.
I came back to coaching. All in and created this space.
I've lived through abandonment, rejection, divorce, and widowhood.
Things that still sting when I say them out loud. Every single one taught me the truth I now build everything on: Nothing is as hard as the world makes it seem.
You have the power of choice, every single day, to choose the life you
want and the woman you want to be.
I created the 5% Club for the woman who is done hustling and ready to build
6-figure years with ease, flow, and full expression.
For the woman who's done doubting herself. Done asking for permission she
was never going to get. Done outsourcing her power.
The woman who's ready to work less and LIVE more.
That woman is you.
"I went from being glued to my phone, saying no to every social outing, hustling for maayybbeeeee $8K/month, working 60+ hours a week on my business and wondering what was wrong with me constantly asking "am I the problem??" to back-to-back $12K months working 4 days a week. Simple Business Systems changed my business and my life."
MONICA DEAN
Break the patterns. Redefine success the unhinged, unapologetic, unbothered way.
Where multi-6-figure months live alongside freedom, joy, and a life you actually want to wake up to.
From the women in the room:
You can build a wildly profitable multi-6-figure business organically, without hustling yourself into the ground, without 10 offers pulling you in every direction, and without hundreds of clients to make the numbers work.
No burnout. No overcomplication. No rigid strategy that asks you to shrink yourself to fit inside it.
Just one offer. One soul client. One simple system. And the version of you that finally believes she's allowed to have the money AND the peace.
The kind of peace where you stop living on edge. Stop bracing for the other shoe to drop. Stop asking what if it doesn't work because you've built something that works whether you're watching it or not.
That's the SHE-EO way. And that's exactly what you build in here.
No, you don't have to work 40+ hours a week.
You just have to work the right hours. Inside the 5% Club you'll build your Simple Business System so your business runs with you, not because of you. Three to four focused days a week. The rest? Yours.
No, you don't need 10 offers.
You need one. The right one. Dialed in, priced right, and sold with conviction. More offers don't make more money. More clarity does. We kill the overwhelm and build the one thing that actually scales.
No, you don't have to have a coaching business.
Photographers. Product founders. Healers. Service providers. Creatives. If you have something to sell and a soul client to sell it to, the SHE-EO method works. The Ascension Method isn't industry specific. It's YOU specific.
No, you don't have to have it all figured out already.
You don't need to look successful to become it. You don't need to perform confidence you don't feel yet. You just need to show up as you are. Messy, figuring it out, real, and let the work do what the work does. That's what this room is for.
No, you don't have to go viral.
I built multi-6-figures without a viral post, a massive following, or a single paid ad. What I had was a clear message, a soul client who needed exactly what I offered, and a system that converted. That's what you build in here.
No, it doesn't matter if you're still healing or you think your story isn't big enough.
It is. Every single piece of it. The divorce. The loss. The years of doubting yourself. The moments you almost walked away. That's not your baggage, that's your brand. Inside the 5% Club you'll get around women who have lived through things too. Women who will look at you and say me too. And you will never feel alone in your story again.
No, you don't need perfect branding.
You don't need a $10K brand shoot or a designer on retainer to attract soul clients who can't wait to pay you. You need a clear message and the confidence to deliver it. The aesthetic comes. The conviction comes first. And inside the 5% Club you build both.
No, you don't have to be a natural salesperson.
You just have to be magnetic. And magnetic isn't a personality type, it's an energetic state. When you're aligned, when your offer is clear, when you're showing up as the fully expressed SHE-EO you actually are? Selling stops feeling like pushing and starts feeling like inviting. Ditch the scripts, the pushy tactics, the clunky sales calls and build attraction based selling that actually feels like you.
No, you don't have to already be high vibe and healed and perfectly expressed.
That's literally what you build in here. You don't arrive ready. You arrive willing. The 5% Club meets you exactly where you are and walks you into the fullest version of yourself one call, one breakthrough, one milestone at a time.
And no, you don't need a team to build something that changes your life!
I run a multi-6-figure business completely solo. No team. No employees. No contractors. Just me, my systems, and 12 hours a week while homeschooling my kids and actually being present for my life.
That's not a flex. That's the proof.
Simple systems don't just make your business run. They give you your life back.
And inside the 5% Club, I hand you exactly what I built so you take home every dollar you earn and spend your hours on what actually matters.
...will teach you the SHE-EO way to master the art of SELF and build a business
that's the fullest expression of YOU...
So you can get paid 6-figures to be exactly who you are. Come home to your own power. Build something
that works long term, with less effort, because it was built FROM you not despite you.
When you master yourself, everything else becomes inevitable.
Get everything you wanted, plus what you didn't know you needed.
Come for the 6-figure years. Stay for the freedom and the women who feel like family.
A year of mentorship, expansion, and celebration with
Shelby St.clair
All access. Front row. Fully locked in.
For an entire year at a fraction of the cost of working with me privately.
(Private coaching starts at $75,000)
Your year inside The 5% Club includes...
WEEKLY HOT SEAT COACHING
Every week. Live. Hot seats, copy reviews, offer audits, strategy deep dives, and the kind of coaching that only comes from someone who is actually inside your business.
We cover it all. Your messaging, your sales, your mindset, your energy, your next move. And because we do growth as the WHOLE woman, don't be surprised when we also talk about your marriage, your kids, your boundaries, and the version of yourself you're still becoming.
This is not a recording. This is not a support coach. This is me. Every single week.
Value: $75K
QUARTERLY MASTERMIND DAYS
Four times a year. One full day of live training, hot seat coaching, real time problem solving, and milestone recognition that makes the whole room erupt.
Women fly in for these days. Because you leave different than you arrived. Every. Single. Time.
Value: $15K
QUARTERLY GUEST MASTERMIND WEEK
Four times a year a woman who has already built what you're building opens the full playbook.
Real numbers. Real strategy. No gatekeeping.
Value: $24K
That's not all...
Full access to the Simple Business System SHE-EO Vault
Every training, masterclass, healing session, framework, and resource I've ever created. On demand. Years of content organized for exactly where you are in your journey so you always know your next move.
You'll also receive...
THE BEST SHE-EO COMMUNITY
A private community of SHE-EO's from around the world to build, celebrate, support, get feedback, guidance, and more to go deeper on the work, collaborate and scale together.
Value: $20K
365 DAYS OF MICRO-TRAININGS
Go on the journey with me to scaling my brand from multi-6-figures to $1 Million a year with daily micro-trainings. I'll take you behind the scenes of what it actually takes to build a brand for longevity. The strategy, the energy, the profitability.
Value: Priceless
✔︎ Weekly live sessions: 4-6 hours of direct hot seat coaching with me every single month. My eyes in your business. Every offer, every funnel, every post. Just like my private clients get. (Value $75K)
✔︎ Monthly live master training: Every month I deliver you a high-level, 6-figure master training to take your business to new heights (Value $5K)
✔︎ Quarterly Masterminds: Learn from my 6 & 7-figure friends, they'll pour everything they know into you, their playbooks, their expertise, their path to success and you'll get to implement and strategize in small groups to bring into action what you learned with the support of your SHE-EO sisters.(Value $25K)
✔︎ Annual SHE-EO Retreat: 3 days together celebrating life + business. Enjoying everything that you've built and living the life of luxury with VIP experiences, high-level business training, and a trip you'll never forget. ($12K)
✔︎ The SHE-EO Community: The best in the biz, you've seen some of them show up this month, celebrate you and support you. Imagine how your relationships develop after an entire year together. (Value $20K)
✔︎ All Access to the entire SHE-EO Vault: Every single thing I have ever created, yours! (Value $40K)
✔︎ Daily Micro-trainings: 365 days of being behind-the-scenes in my business as I scale my brand to 1 Million over the next year. You'll get the good, the bad, the ugly and see everything it takes to run a business you love. (Priceless)
✔︎ Platinum Ticket to SHE-EO Unhinged LIVE: Be the woman on stage, getting celebrated and recognized for all she has created. (Value $5K)
TOTAL VALUE: $175K+
...for a fraction of the price
The Annual SHE-EO Retreat
A 3 day Exclusive Luxury Experience and Mastermind
The girls trip you didn't know you needed!
Featuring hands on coaching with Shelby for life & business mastery
Imagine waking up to a surprise itinerary each day...life changing coaching...soul healing...a content & video shoot...and private dinners under the stars.
Temecula, CA - March 2027
Become The 5%
A Platinum Ticket to SHE-EO Unhinged LIVE 2026 with The 5% Club
A 3 day out of this world event, for female founders. Experience transformational coaching and Networking for women building 6-figure+ personal brands with Systems, Strategy, and Soul in Redondo Beach, California!
$5,000 VALUE
TOTAL VALUE: $175k+
ONE FULL YEAR FOR ONLY $15,000
In the 5% Club, you're family, and you get it all.
Once you're in, you can't go back to building alone. Joining the 5% Club is a declaration to yourself, your business, and the woman you're becoming. We go one year at a time and the women who stay? They stay because this room becomes the thing they never knew they were missing.
The 5% Club is the best investment you will ever make in yourself. And it pays you back for the rest of your life.
12 months gives you the space to go all the way in. Not just on your business, on yourself. On the patterns, the beliefs, the identity shifts that make everything else compound. This is your home base as you navigate every season, every level, every version of yourself you're still becoming.
I built a multi-6-figure business completely solo, organically, by breaking every rule the industry told me to follow. No team. No hustle. No blueprint that wasn't mine.
Inside the 5% Club I get to know YOU. Not a client profile. Not a business archetype. You, your goals, your blocks, your energy, your next move. Every call, every coaching interaction, every micro-training is built around what's actually working right now in real businesses. As I grow, you grow with me. What I'm learning, testing, and implementing, my inner circle gets it first.
This isn't a program you complete. It's a room you grow into.
The 12 Month Exclusive, All Access, Business & Life Transformational Mastermind to Help You Scale to 6-Figures, Break the Patterns That Have Kept You Small, and Wake Up Every Morning as the Fully Claimed, Delusional AF, Unhinged SHE-EO You Were Always Meant to Be
Meet Shelby,
Multi-6-figure business coach, energetic strategist, leader of the SHE-EO movement, and creator of The Asension Method. Also, the woman who will tell you everything your last coach was too scared to say.
I've supported thousands of female founders. Built 100-person live events. Generated multiple 6-figure years. And I did all of it solo, working 12 hours a week, while homeschooling my kids.
But I didn't build this from a place of having it all figured out. I built it from the floor. Two kids. Three businesses. Multi-6-figures coming in and nothing left inside me to give. The money was there and I was broken anyway. Running on empty every single day, pleasing everyone around me, trading time for money, missing my kids, unrecognizable to my husband and to myself.
I've been through divorce. Widowhood. Abandonment and rejection from the people I trusted most. A life that still stings when I say it out loud. And every single time I could have used it as a reason to give up I used it as a reason to go harder toward what I actually wanted.
So I walked away from two businesses. Chose myself and went all in on coaching with no more backup plans and overnight I felt the change.
And from that place...fully reclaimed, fully expressed, unapologetically me, everything else followed.
I built the 5% Club because I know what it costs a woman to keep building alone. I know what it feels like to have the strategy and still feel stuck. To have the money and still feel empty. To know you're meant for more and have no room that matches that knowing.
I say out loud what most coaches are too scared to say: you can have it all. The money, the freedom, the family, the joy. At the same time. Without it costing you yourself.
Nothing is as hard as the world made you believe. That's not a affirmation. That's what I live. That's what I teach. That's what every woman inside the 5% Club proves true.
Now get delusional and unhinged AF with me. Let's go build your empire.
My purpose is simple.
To give women a life where they work less and live more.
Not someday. Not after the next launch. Not when they finally hit the number that makes them feel like they've earned it.
Now.
I exist to walk beside you in the space between who you've been and who you're becoming. Between the business that's been running you and the one that runs for you. Between the life you've been tolerating and the one you actually want to wake up to.
That space, that gap right there, is where everything changes.
And it's where the right mentorship, the right room, and the right woman beside you makes all the difference.
What would your life look like if you stopped leaving pieces of yourself out of your business?
If you finally had a coach who sees the whole woman. Not just the offer, not just the content, not just the numbers and builds around all of it?
What if you had a room full of women who understand that strategy is just one piece, that your energy, your mindset, your nervous system, and your soul codes are the other pieces and none of it works without all of it?
What if every step you took was supported, celebrated, and witnessed?
What if someone finally stretched you past what feels "realistic" and into what's actually possible?
When's the last time you were in a room that made you feel like the small fish?
That's the room I've built.
A room where you are held. Seen. Pushed. Celebrated. And never, ever allowed to stay small.
STILL NOT SURE?
Frequently Asked Questions
Who is this for?
The woman who is ready to scale to 6-figures and beyond with simple business systems, strategy, and soul. The woman who is done making excuses for why things haven't worked out and is ready to take full control of her time, her business, and her life. She's committed to doing the inner and outer work. She's ready for freedom and ease and she's willing to build for it.
If you're looking to be saved, this isn't your room. If you're ready to become the 5%, it is.
Is the retreat really included?
Yes. Once you arrive everything is covered — accommodations, meals, the full experience. All you cover is your flight and transportation to get there. I handle the rest.
What does "direct access" actually mean?
It means I'm in the Telegram daily. Every day I'm dropping micro-trainings, holding the energy of the room, and answering your in-the-moment questions. Not a support coach. Not a VA. Me. The daily access keeps you focused, accountable, and in the energy of what you're building between calls. Deep offer and content audits happen on the weekly calls, the daily support is what keeps the momentum alive between them.
Why is this an application-only program?
Because this is an exclusive opportunity and it's not for everyone. The 5% Club is for the woman who genuinely wants to become the 5% not the woman who's hoping someone will do the work for her. The application exists to protect the room. Every woman inside is vetted, committed, and ready. That's what makes this container so powerful. The energy of the room is everything and I don't compromise it.
What's the difference between The 5% Club and The Foundress Table?
The Foundress Table is your entry point. Community-driven, strategy-focused, and an incredible space to start building with support. But I'm not in your business building it WITH you and there's no in-person element.
The 5% Club is a completely different level. High proximity. High touch. I am inside your business every single week. You're getting daily access to me, in-person experiences multiple times a year, a retreat, a stage moment, and a milestone recognition system that marks every level you hit. This is for the woman who values her time more than she fears the investment and is ready to cut through everything that's been keeping her small and build what she's always wanted — fast, focused, and fully supported.
Can I join on the payment plan?
Yes. The 5% Club is available for $497 a month. This is a 12-month commitment regardless of payment structure. You're not dabbling. You're deciding. And that decision is what changes everything.
Contact: [email protected]
© 2025 SHELBY ST.CLAIR & CO LLC all rights reserved | WANT A WEBSITE LIKE MINE? CHECK OUT FEA CREATE
Contact: [email protected]
© 2026 SHELBY ST.CLAIR & CO LLC all rights reserved | WANT A WEBSITE LIKE MINE? CHECK OUT FEA CREATE