Grow the company.
Evolve the woman.
Protect the life.
The business already works. It just still runs through you. The 5% Club is the private, year-round room for the founder ready to build beyond her own dependency, so the company keeps expanding and she doesn't have to keep disappearing into it to make that happen.
Application required. This room is protected.
Yeah. You. The one whose business actually works, and still can't run without you in every corner of it.
You're not starting over and you're not guessing anymore. The offer converts. The revenue is real. But you're still the strategist, the salesperson, the decision-maker and the delivery, and more revenue just keeps creating more pressure instead of more room to breathe.
You've tried more strategies. What you actually need isn't another one. It's for the business to finally need less of you, so the next level stops requiring a more exhausted version of the woman running it.
This is the room built for exactly where you are.Not another course. Not a swipe file. A year of me, actually in your business, building the systems and the identity work that let it expand without asking for more of your life to do it.
The 5% Club isn't a program you consume. It's a room you belong to.
We don't do generic advice in here. We don't hand you somebody else's blueprint and call it strategy. We build your business, in your energy, from the truest version of who you actually are. Your Unique Energetic Strategy. Your Soul Codes. Your way.
And oh yeah, fuck the hustle. We definitely don't do that in here either.
Come for the multi-6-figure years. Stay for the freedom, the family time, and the women who feel like home.
The 5% isn't an income bracket. It's a way of building.
We are the 5% of women who refuse to build success through self-sacrifice.
- We choose wealth and freedom together.
- We reject burnout as a business model.
- We build beyond founder dependency.
- We invest in the woman as deeply as the company.
- We lead on our own terms.
Screenshots. Not scripts.
Led personally, every week, byShelby St. Clair
I didn't build this from a highlight reel. I built it from the floor, two kids looking up at me, multi-6-figures coming in, and absolutely nothing left inside me to give. Running businesses I'd built for everyone else's gain at the expense of my own soul. My husband didn't recognize me. I didn't recognize me.
So I walked away. From two businesses. From the ego screaming what will people think. I've lived through abandonment, rejection, divorce, and widowhood. Every single one taught me the same truth I build everything on: nothing is as hard as the world makes it seem.
I run a multi-6-figure business completely solo. No team. No employees. Just me, my systems, and 12 hours a week while homeschooling my kids and actually showing up for my own life. That's not a flex, that's the proof. And it's exactly what I hand you inside the 5% Club.
Here's what you actually don't need to be ready.
To have it all figured out
You don't need to perform confidence you don't feel yet. You need to show up as you are, messy and figuring it out, and let the work do what the work does.
A team to change your life
I run a multi-6-figure business solo. No employees, no contractors. Simple systems don't just make your business run. They give you your life back.
To go viral
I built this without a viral post or a massive following. What I had was a clear message, a soul client, and a system that converted. That's what you build in here.
To be fully healed first
The divorce, the losses, the years of self-doubt. That's not your baggage, that's your brand. This room meets you exactly where you are.
To overthink your next move
You don't need ten offers or a perfect plan. You need one aligned offer, priced right, sold with conviction. Clarity scales. Overthinking doesn't.
To be a natural salesperson
You need to be magnetic, and magnetic is an energetic state, not a personality type. When you're aligned, selling stops feeling like pushing.
All access. Front row. Fully locked in.
A fraction of what private coaching with me costs, which starts at $75,000. Here's everything that comes with your seat at the table.
Weekly Hot Seat Coaching
Live, every single week. Offer audits, copy reviews, strategy deep dives, and coaching that only comes from someone actually inside your business. Not a recording. Not a support coach. Me.
Monthly Master Training
A high-level training every month built to take your business to the next level, delivered straight from what's working in mine right now.
Quarterly Virtual Mastermind Weeks
Four times a year, we go a full week deep with a guest expert who's already built what you're building. Real numbers, real strategy, zero gatekeeping, live and virtual so you're in it no matter where you are.
The Annual SHE-EO Retreat
Three days together celebrating life and business. VIP experiences, high-level training, and a trip you will genuinely never forget.
The Full SHE-EO Community
A private circle of founders around the world who build, celebrate, and go deeper on the work with you, all year long.
All Access to the SHE-EO Vault
Every training, masterclass, and framework I've ever created, organized so you always know your next move.
365 Days of Micro-Trainings
Come behind the scenes as I scale my own brand to $1M this year. The good, the bad, and everything it actually takes.
Platinum Ticket to SHE-EO Unhinged Live
Be the woman on stage getting celebrated for everything she's built. Your ticket to our 3-day flagship event is already included.
The two weeks a year you get with me in person.
Everything else in the 5% Club runs weekly, live, and virtual. These two are the ones worth getting on a plane for.
The Annual SHE-EO Retreat
A three day exclusive experience with hands-on coaching for life and business. A surprise itinerary each day, soul work, a content shoot, private dinners under the stars.
SHE-EO Unhinged Live
Your Platinum Ticket to our flagship 3-day event. Be the woman on stage, celebrated for everything she built this year, surrounded by the whole movement.
One full year for a fraction of what this room is worth.
Every option gets you the exact same room, the exact same access, the exact same me. Pick the structure that fits your business.
Pay Monthly
- Weekly hot seat coaching with me
- Monthly master training
- Quarterly virtual mastermind weeks
- Annual SHE-EO retreat
- Full SHE-EO community + vault
- Platinum ticket to Unhinged Live
Pay In Full
- Everything in the monthly option
- Weekly hot seat coaching with me
- Full SHE-EO community + vault access
Frequently asked questions
The founder who's ready to scale with systems, strategy, and soul, and who's done making excuses for why it hasn't worked yet. She's ready to do the inner and outer work. If you're looking to be saved, this isn't your room. If you're ready to become the 5%, it is.
Yes. Once you arrive, everything is covered, accommodations, meals, the full experience. You just cover your flight. I handle the rest.
It means I'm in the community daily, dropping micro-trainings and answering your questions in the moment. Not a support coach, not a VA. Me. The deep offer and content audits happen on our weekly calls, and the daily access keeps the momentum alive in between.
Because this room is exclusive, and it's not for everyone. Every woman inside is vetted, committed, and ready. The energy of the room is everything, and I don't compromise it.
The Foundress Table is your entry point, community-driven and strategy-focused. The 5% Club is a completely different level. High proximity, high touch, I'm inside your business every single week, with in-person experiences, a retreat, and a stage moment built in.
Yes. The 5% Club is available for $1,297 a month. Either way you're not dabbling, you're deciding. And that decision is what changes everything.
Get uncensored, unfiltered, and delusionally you.
The 5% is not an income bracket. It's a way of building. We choose wealth and freedom together, we reject burnout as a business model, and we lead on our own terms. Now get delusional and unhinged AF with me. Let's go build your empire.
Contact: [email protected]
© 2025 SHELBY ST.CLAIR & CO LLC all rights reserved | WANT A WEBSITE LIKE MINE? CHECK OUT FEA CREATE
Contact: [email protected]
© 2026 SHELBY ST.CLAIR & CO LLC all rights reserved | WANT A WEBSITE LIKE MINE? CHECK OUT FEA CREATE