The woman who is ready to scale to 6-figures and beyond with simple business systems, strategy, and soul. The woman who is done making excuses for why things haven't worked out and is ready to take full control of her time, her business, and her life. She's committed to doing the inner and outer work. She's ready for freedom and ease and she's willing to build for it. If you're looking to be saved, this isn't your room. If you're ready to become the 5%, it is.

What does "direct access" actually mean?

It means I'm in the Telegram daily. Every day I'm dropping micro-trainings, holding the energy of the room, and answering your in-the-moment questions. Not a support coach. Not a VA. Me. The daily access keeps you focused, accountable, and in the energy of what you're building between calls. Deep offer and content audits happen on the weekly calls, the daily support is what keeps the momentum alive between them.

Why is this an application-only program?

Because this is an exclusive opportunity and it's not for everyone. The 5% Club is for the woman who genuinely wants to become the 5% not the woman who's hoping someone will do the work for her. The application exists to protect the room. Every woman inside is vetted, committed, and ready. That's what makes this container so powerful. The energy of the room is everything and I don't compromise it.

What's the difference between The 5% Club and The Foundress Table?

The Foundress Table is your entry point. Community-driven, strategy-focused, and an incredible space to start building with support. But I'm not in your business building it WITH you and there's no in-person element. The 5% Club is a completely different level. High proximity. High touch. I am inside your business every single week. You're getting daily access to me, in-person experiences multiple times a year, a retreat, a stage moment, and a milestone recognition system that marks every level you hit. This is for the woman who values her time more than she fears the investment and is ready to cut through everything that's been keeping her small and build what she's always wanted — fast, focused, and fully supported.

Can I join on the payment plan?

Yes. The 5% Club is available for $497 a month. This is a 12-month commitment regardless of payment structure. You're not dabbling. You're deciding. And that decision is what changes everything.

For the woman who knows she's meant for more

You don't need to get better at doing everything.

Q: Is the retreat really included?

Yes. Once you arrive everything is covered — accommodations, meals, the full experience. All you cover is your flight and transportation to get there. I handle the rest.

You need a business that no longer requires you to.

You know how to make money. You know how to create results. You know how to make shit happen. That's never been the problem.

The problem is that somewhere along the way, YOU became the system your entire business runs on.

Welcome to The 5% Club, the intimate 12-month mastermind for female founders ready to build more profit, fewer dependencies, and a whole lot more freedom.

I'm ready for my next level ↗

Female founders at a SHE-EO community gathering

More profit ✳ Less founder dependency ✳ Bigger freedom ✳ Fuck the hustle

Let's name the actual problem

Your business is growing. But is your freedom?

You've got the clients. The vision. The ideas. The ability to pull a miracle out of your ass when something needs to get done.

And somehow you've become the person every question, decision, system, launch, delivery, and crisis comes back to.

You're not running your business anymore. You're holding it together.

So when you take a day off, work follows. When your kid needs you, guilt shows up. When you make more money, you seem to buy yourself more responsibility.

What the hell is the point of building a successful business if you're too exhausted to enjoy it?

Founder dependency repatterning

You're not the problem. But you are the bottleneck.

And no amount of color-coded calendars is going to fix a business built to need you for every damn thing.

I look at what your business depends on, where the money actually comes from, and the patterns keeping you personally responsible for everything.

Then I help you rebuild your strategy, systems, decisions, and leadership to support the life you want to have now, not someday.

I'm not here to make you smaller. I'm here to help make your business less dependent on you.

Show me the approach ↓

Picture this instead

A bigger vision.
A lighter business.

Financial freedom

Know what makes money, what drains it, and where growth is actually worth the effort. More intentional profit. Less revenue theater.

Time freedom

Build systems, delegation, and a business model that doesn't require you to personally touch every piece of the company.

Leadership freedom

Make decisions like the SHE-EO you are becoming, not the overwhelmed founder who's afraid everything will break if she lets go.

The school pickup AND the sales. The big vision AND the ordinary Tuesday. The money AND the memories.

I want this kind of freedom ↗

Women celebrating together at a SHE-EO gathering

Why the work is different

I don't hand you another blueprint and say good luck, babe.

Some business programs teach you how to do more. Here, I help you figure out what needs to be done less, differently, or not by you at all.

Diagnose: Find the real profit, capacity, and founder-dependency leaks.
Decide: Simplify the offers, messaging, priorities, and growth strategy.
Repattern: Shift the identity and leadership habits that keep pulling you back into overdoing.
Build: Put practical systems, boundaries, and support around the business you actually want.
Expand: Grow from what works instead of adding more chaos.

Liberate the woman. Simplify the business. Create the freedom.

The 12-month arc

This isn't a 6-week high.
It's a different way to lead.

Your plan is personal to your business. Here's the direction I'll guide you toward over our year together.

Month 1

The audit

See where profit, energy, responsibility, and freedom are leaking.

Months 2–3

The roadmap

Prioritize the decisions and shifts that move the needle first.

Months 4–6

The systems

Simplify, delegate, automate, and get your time back.

Months 7–9

The growth

Scale the right offers and channels without scaling the chaos.

Months 10–12

The SHE-EO

Refine how you lead and map your next expansion.

These are guiding milestones, not guaranteed outcomes. Every member's strategy is tailored through group coaching.

The experience

Not more content to consume.
Real support to move.

A year of getting strategic, getting supported, and refusing to be the only person holding up your vision.

01 / THE ROOM

Weekly Thursday mastermind calls

Live group coaching every Thursday, with individual coaching support for every member within the group. Bring the messy middle, the big decisions, and the real numbers.

02 / IN YOUR CORNER

24/7 community, real access to Shelby

The member group chat is open around the clock. Shelby actively participates Tuesday through Friday. Saturday to Monday are protected family days, with high-priority replies at her discretion.

03 / YOUR BUSINESS

Personalized strategy and freedom roadmap

Offer positioning, profit opportunities, leadership, systems, delegation, and the next smart move for your actual business. No copy-paste formulas.

04 / THE VAULT

SHE-EO Vault + monthly master trainings

Resources and focused trainings around business strategy, sales, visibility, leadership, profitability, operations, and sustainable growth.

05 / THE INNER WORK

Monthly guided healing experiences

Prerecorded coaching-oriented experiences to explore the beliefs and patterns affecting how you receive, decide, lead, and grow.

06 / THE MOVEMENT

Platinum at SHE-EO Unhinged Live

Your Platinum ticket to Shelby's annual live experience is included, with admission and event details governed by published event terms.

07 / THE IN-PERSON MAGIC

One exclusive annual 3-day VIP retreat

Three days to get out of the day-to-day, expand in the room, have deeper conversations, and connect with the women building alongside you. Dates, travel, lodging, and any extra expenses will be clarified in retreat terms.

Take my seat in the room ↗

The power of the room

Sometimes another woman's breakthrough becomes yours.

You're not just investing in Shelby's brain and strategy. You're stepping into a room of women with ambitious goals and very real lives.

Women who understand that you want the revenue, the mission, the influence, and the memories. Women who aren't interested in glorifying exhaustion.

Inside the mastermind, your own coaching meets the perspective of everyone else's breakthroughs. That's what happens when you stop building in a vacuum.

High-level proximity. Intimate connection. Actual implementation.

Shelby leading a relaxing in-person gathering

Real messages. Real women.

The work hits different
when you're not doing it alone.

A glimpse into the messages and wins from women across Shelby's coaching community. Tap to read each screenshot.

These reflect individual experiences across Shelby's work and do not represent guaranteed or typical 5% Club outcomes.

Meet the woman in your corner

Hi, I'm Shelby. And I give a damn about your life.

I've been building businesses since 2012. I've built teams, grown multiple businesses, and generated multiple six figures. I launched my coaching business in 2017.

But life taught me something no revenue milestone ever could: the freedom to be present is not something we can afford to put off forever.

After losing my husband in 2019 while I was six months pregnant, time, motherhood, and building a business that truly supports a life became deeply personal.

Today I blend sharp business strategy, simple systems, and deep identity work to help women stop treating their personal sacrifice as the engine of success.

I'm not interested in helping you build a bigger cage with prettier branding. I want you to build something extraordinary that you actually get to enjoy.

Freedom isn't the reward for success. It's the foundation.

Is this your room?

For the founder who's done doing it the hard way.

You already have an operating business and paying customers.
You want stronger profit, not just a flashy top-line revenue number.
You're tired of being the person every decision depends on.
You're willing to look at your leadership patterns, numbers, offers, and systems.
You want a room of women who think bigger without sacrificing their lives to get there.
You're ready to take action, not collect another 200 tabs of advice.

Not here yet? If you're still figuring out your first offer or foundational visibility and messaging, The Foundress Table may be a better starting point. The 5% Club is for the woman ready to strengthen and scale an existing business.

Your invitation

Invest in the business that gives you your life back.

12 months of intimate mastermind coaching, personalized strategy, community, training, and in-person experiences.

Pay in full

$10,000

One payment for your full 12-month experience.

Thursday mastermind coaching
24/7 member group chat
Personalized business strategy
SHE-EO Vault + monthly experiences
Platinum SHE-EO Unhinged Live ticket
Annual 3-day VIP retreat

Exclusive pay-in-full bonuses

Private 1:1 Kickoff CallMap your Simple Business System before you begin.

Private Two-Day VIP ExperienceAt The Shade Hotel in Redondo Beach.

Join the 5% Club ↗

12-payment plan

$997/mo

12 monthly payments. $11,964 total.

Thursday mastermind coaching
24/7 member group chat
Personalized business strategy
SHE-EO Vault + monthly experiences
Platinum SHE-EO Unhinged Live ticket
Annual 3-day VIP retreat

Choose monthly payments ↗

No application. No waiting to be picked. Choose your payment option and join directly.

The payment plan is a 12-payment commitment, not a cancel-anytime monthly membership. Review full membership, renewal, retreat, and event terms at checkout.

The questions you're thinking

Let's clear the air.

Is this 1:1 coaching?

No. This is an intimate group mastermind with individualized coaching for every member during the weekly Thursday group calls. It's not a package of private one-on-one sessions.

When can I ask Shelby questions?

You can post in the member group chat 24/7. Shelby actively participates Tuesday through Friday. Saturday through Monday are protected family days; she may respond to high-priority messages, but it's not guaranteed.

What if my business is already overwhelming?

That's exactly why I focus on simplifying and identifying what shouldn't be on your plate. I work with your priorities and capacity, not an endless list of new things to do.

What if I have a team? Or don't?

I'll look at your real operating model with you and help you decide which systems, support structures, or delegations make sense. You don't need a specific team size to explore the work.

Is the retreat really included?

Yes, the annual 3-day VIP retreat is included. Event dates, location, lodging, travel costs, and any exclusions are specified in the official retreat terms.

Does my membership include SHE-EO Unhinged Live?

Yes, it includes one Platinum ticket, subject to published ticket and event eligibility terms.

Can I cancel the monthly plan whenever I want?

No. The $997 option is a plan of 12 monthly payments totaling $11,964. Refer to the membership and checkout terms for the complete payment, cancellation, and renewal agreement.

Will you build all my systems for me?

The Club provides coaching, diagnostic support, personalized strategy, and implementation guidance, not automatically done-for-you systems setup or outsourced business management.

Is more revenue guaranteed?

No. Outcomes vary by business, market, implementation, and personal circumstances. Our focus is on strategy, profitability, operations, leadership, and greater founder freedom.

Do I need to apply?

No application. You can join directly using either payment option above.

You've already proven you can do hard things

You didn't come this far to build yourself another cage.

You want the money. The mission. The room. The experiences. The time with your family. The freedom to wake up and choose how you spend your life.

You're allowed to want all of it. And you're allowed to stop doing everything yourself to get it.

FUCK THE HUSTLE.
BECOME THE SHE-EO.

I'm joining the 5% Club ↗