You've gotten really good at doing everything. Now let's build a business that doesn't need you to.

You know how to make money. You know how to create results. You know how to make shit happen. That's never been the problem.

Somewhere along the way, you became the system your whole business runs on.

Welcome to The 5% Club, the intimate 12-month mastermind for mom founders ready for more profit, fewer dependencies, and a whole lot more freedom.

I'm ready for my next level

Shelby in a pink tee and red boots sitting on a table, tossing cash in the air

Twelve months. One room.

More profitLess founder dependencyBigger freedomFuck the hustle

Your business is growing. But is your freedom?

You've got the clients. The vision. The ideas. The ability to pull a miracle out of your ass when something needs to get done.

And somehow every question, decision, system, launch, delivery, and crisis comes back to you. You stopped running your business a while ago. Now you're holding it together.

So when you take a day off, work follows. When your kid needs you, guilt shows up. When you make more money, you seem to buy yourself more responsibility.

What the hell is the point of building a successful business if you're too exhausted to enjoy it?

Shelby in a pink shirt, working at her desk

You're not the problem. But you are the bottleneck.

And no amount of color-coded calendars is going to fix a business built to need you for every damn thing.

I look at what your business depends on, where the money actually comes from, and the patterns keeping you personally responsible for everything. Then I help you rebuild your strategy, systems, decisions, and leadership to support the life you want to have now, not someday.

My job is to make your business less dependent on you. Never to make you smaller.

Show me the approach

A bigger vision. A lighter business.

FinancialMore profit. Less revenue theater.

Know what makes money, what drains it, and where growth is actually worth the effort.
TimeStop touching every piece.

Build systems, delegation, and a business model that doesn't need you personally in every corner of the company.
LeadershipLead like the SHE-EO.

Make decisions like the SHE-EO you're becoming, instead of the overwhelmed founder who's scared everything breaks if she lets go.

The school pickup AND the sales. The big vision AND the ordinary Tuesday. The money AND the memories.

I want this kind of freedom

I don't hand you another blueprint and say good luck, babe.

Plenty of programs teach you how to do more. Here, we figure out what needs to be done less, differently, or not by you at all.

Diagnose
Find the real profit, capacity, and founder-dependency leaks.
Decide
Simplify the offers, messaging, priorities, and growth strategy.
Repattern
Shift the identity and leadership habits that keep pulling you back into overdoing.
Build
Put practical systems, boundaries, and support around the business you actually want.
Expand
Grow from what works instead of adding more chaos.

Liberate the woman. Simplify the business. Create the freedom.

Twelve months. A different way to lead.

No six-week high. Your plan is personal to your business, and here's the direction I'll guide you toward over our year together.

Month 1
The audit
See where profit, energy, responsibility, and freedom are leaking.
Months 2–3
The roadmap
Prioritize the decisions and shifts that move the needle first.
Months 4–6
The systems
Simplify, delegate, automate, and get your time back.
Months 7–9
The growth
Scale the right offers and channels without scaling the chaos.
Months 10–12
The SHE-EO
Refine how you lead and map your next expansion.

These are guiding milestones, not guaranteed outcomes. Every member's strategy is tailored through group coaching.

Less content to consume. More support to move.

A year of getting strategic, getting supported, and refusing to be the only person holding up your vision.

01 · The room
Weekly Thursday mastermind calls
Live group coaching every Thursday, with individual coaching for every member inside the group. Bring the messy middle, the big decisions, and the real numbers.
02 · In your corner
24/7 community, real access to me
The member group chat is open around the clock. I'm actively in it Tuesday through Friday. Saturday to Monday are protected family days, with high-priority replies at my discretion.
03 · Your business
Personalized strategy and freedom roadmap
Offer positioning, profit opportunities, leadership, systems, delegation, and the next smart move for your actual business. No copy-paste formulas.
04 · The vault
SHE-EO Vault + monthly master trainings
Resources and focused trainings on strategy, sales, visibility, leadership, profitability, operations, and sustainable growth.
05 · The inner work
Monthly guided healing experiences
Prerecorded, coaching-oriented experiences to explore the beliefs and patterns affecting how you receive, decide, lead, and grow.
06 · The movement
Platinum at SHE-EO Unhinged Live
Your Platinum ticket to my annual live experience is included, with admission and event details governed by the published event terms.
07 · The in-person magic
One exclusive annual 3-day VIP retreat
Three days to get out of the day-to-day, expand in the room, have deeper conversations, and connect with the women building alongside you. Dates, travel, lodging, and any extra expenses are set out in the retreat terms.

Take my seat in the room

A group of women with their arms raised, celebrating together at a SHE-EO gathering

Sometimes another woman's breakthrough becomes yours.

You're not just investing in my brain and strategy. You're stepping into a room of women with ambitious goals and very real lives.

Women who want the revenue, the mission, the influence, and the memories. Women who aren't interested in glorifying exhaustion. Inside the mastermind, your own coaching meets everyone else's breakthroughs. That's what happens when you stop building in a vacuum.

High-level proximity. Intimate connection. Actual implementation.

The work hits different when you're not doing it alone.

Real messages and wins from women across my coaching community. They reflect individual experiences, not guaranteed or typical 5% Club outcomes.

Screenshot of a message from a woman in Shelby's coaching community

Shelby relaxing on a white couch in a bright room

Hi, I'm Shelby.

And I give a damn about your life.

I've been building businesses since 2012. I've built teams, grown multiple businesses, and generated multiple six figures. I launched my coaching business in 2017.

But life taught me something no revenue milestone ever could: the freedom to be present isn't something we can put off forever. After losing my husband in 2019 while I was six months pregnant, time, motherhood, and building a business that truly supports a life became deeply personal.

Today I blend sharp business strategy, simple systems, and deep identity work to help women stop treating their personal sacrifice as the engine of their success.

I'm not interested in helping you build a bigger cage with prettier branding. I want you to build something extraordinary that you actually get to enjoy. Freedom comes first. Success gets built on top of it.

Xo, Shelby

Is this your room? For the founder who's done doing it the hard way.

You already have an operating business and paying customers.
You want stronger profit, not just a flashy top-line revenue number.
You're tired of being the person every decision depends on.
You're willing to look at your leadership patterns, numbers, offers, and systems.
You want a room of women who think bigger without sacrificing their lives to get there.
You're ready to take action, not collect another 200 tabs of advice.

Not here yet? If you're still figuring out your first offer or your foundational visibility and messaging, The Foundress Table may be a better starting point. The 5% Club is for the woman ready to strengthen and scale an existing business.

Invest in the business that gives you your life back.

Twelve months of intimate mastermind coaching, personalized strategy, community, training, and in-person experiences.

Pay in full

$10,000

One payment for your full 12-month experience.

Thursday mastermind coaching
24/7 member group chat
Personalized business strategy
SHE-EO Vault + monthly experiences
Platinum SHE-EO Unhinged Live ticket
Annual 3-day VIP retreat

Exclusive pay-in-full bonuses

Private 1:1 Kickoff CallMap your Simple Business System before you begin.

Private Two-Day VIP ExperienceAt The Shade Hotel in Redondo Beach.

Join the 5% Club

12-payment plan

$997/mo

12 monthly payments. $11,964 total.

Thursday mastermind coaching
24/7 member group chat
Personalized business strategy
SHE-EO Vault + monthly experiences
Platinum SHE-EO Unhinged Live ticket
Annual 3-day VIP retreat

Choose monthly payments

No application. No waiting to be picked. Choose your payment option and join directly.

The payment plan is a 12-payment commitment, not a cancel-anytime monthly membership. Review the full membership, renewal, retreat, and event terms at checkout.

The questions you're thinking. Let's clear the air.

Is this 1:1 coaching?

No. It's an intimate group mastermind with individualized coaching for every member during the weekly Thursday group calls. It isn't a package of private one-on-one sessions.

When can I ask Shelby questions?

You can post in the member group chat 24/7. I'm actively in it Tuesday through Friday. Saturday through Monday are protected family days; I may reply to high-priority messages, but it's not guaranteed.

What if my business is already overwhelming?

That's exactly why I focus on simplifying and finding what shouldn't be on your plate. I work with your priorities and capacity, not an endless list of new things to do.

What if I have a team? Or don't?

I'll look at your real operating model with you and help you decide which systems, support structures, or delegation make sense. You don't need a specific team size to do this work.

Is the retreat really included?

Yes, the annual 3-day VIP retreat is included. Event dates, location, lodging, travel costs, and any exclusions are set out in the official retreat terms.

Does my membership include SHE-EO Unhinged Live?

Yes, it includes one Platinum ticket, subject to the published ticket and event eligibility terms.

Can I cancel the monthly plan whenever I want?

No. The $997 option is a plan of 12 monthly payments totaling $11,964. See the membership and checkout terms for the full payment, cancellation, and renewal agreement.

Will you build all my systems for me?

The Club gives you coaching, diagnostic support, personalized strategy, and implementation guidance. It doesn't include done-for-you systems setup or outsourced business management.

Is more revenue guaranteed?

No. Outcomes vary by business, market, implementation, and personal circumstances. Our focus is strategy, profitability, operations, leadership, and more founder freedom.

Do I need to apply?

No application. You can join directly with either payment option above.